Benjamin Farber

  • Art Director / Senior Graphic Designer
  • Brooklyn, NY

Creative Thinker, Visual Storyteller

View Resume

As a Senior Graphic Designer with over fifteen years of industry experience within internal creative groups and brand firms; my skill sets are wide ranging from concept and brand development to project management and multi-platform marketing.

My goal as a Graphic Designer is to develop thoughtful solutions. I seek opportunities to persuade an audience to actively engage with their visual world. I enjoy analyzing a problem and creating solutions that satisfies the objectives of stakeholders and assist in building on a brands core values.

I truly believe that design has the ability to inform and educate, and the potential to captivate the imagination. I am constantly collecting images which inspire me. I have an interest in all areas of visual communications, whether it is in the photos of Lee Friedlander or the miniature worlds of Joseph Cornell. I think Tibor Kahlman was a genius. I am informed by Swiss Modernism, De Stijl, Pop Art and Abstract Expressionism. I appreciate bending but not breaking the rules.

Education

BFA at RISD

08/91 – 06/95 Providence, RI

Studies focused on Typography, Color Theory, Exhibit Design, Visual Language, Design History.

Experience

Senior Graphic Designer at MJHS (Metropolitan Jewish Health System)

10/2009 – 02/2010 Brooklyn, NY

Senior Graphic Designer: Designed and produced marketing initiatives, which further developed the brand. Managed the execution of targeted print campaigns. Designed, developed and produced, two member magazines with a circulation of 50,000. Created internal employee engagement communications and external marketing for the MJHS Foundation. Contributed to marketing initiatives for Elderplan, for recipients of Medicare in greater New York.

Senior Graphic Designer at BNY Mellon (Bank of New York Mellon)

02/2010 – 01/2014 New York, NY

Senior Graphic Designer: Developed and managed branded multi-channel marketing collateral projects for numerous lines of business. As an integral member of the Corporate Marketing group, I actively implement the rollout of marketing materials within new branding guidelines. Collaborated with a diverse team of Marketing Managers and editors to enhance group’s effectiveness.

Graphic Design Consultant at Ketchum

03/2014 – 05/2014 New York, NY

Graphic Design Consultant: Design market collateral exclusively for business-to-business clients in Transportation, Commodities, Medical equipment and Consumer products

Graphic Design Consultant at Neuberger Berman

05/2014 – 10/2014 New York, NY

Graphic Design Consultant: I worked within the Marketing Operations group, took creative responsibility for projects involving branding, corporate identity, marketing and sales materials (presentations, brochures, sell sheets, web content) from concept through production, for clients in B-to-B. Actively contribute to new work, opportunities to extend the brand working cohesively with other members of the creative teams.

Senior Graphic Design consultant at TIAA-CREF

10/2014 – 12/2014 New York, NY

Graphic Design Consultant: Worked as an integral part of the Creative Services group within institutional marketing, I designed on brand B-to-B and B-to-E marketing collateral. I also assisted in reviewing performance of our agency partner. I worked closely with the Design Manager and Design Director conducting image searches and on studio workflow.

Senior Graphic Designer at J.P. Morgan

01/2015 – 06/2015 New York, NY

I was responsible for designing multi-channel marketing and print collateral for the Corporate & Investment Banking group. Focused primarily on the Markets and Investor Services businesses. I worked closely with the SVP and CMO of the group as well as internal and overseas colleagues, designing targeted on brand marketing campaigns.

Freelance Graphic Designer at OppenheimerFunds

06/2015 – 08/2015 New York, NY

As a design consultant, I provided solutions that supported the visual and creative development of the brand for the Creative Services group. Work included infographics and thematic front-end photographic UI assets as well as brochures and other print collateral.
• Conceptualized and designed print and web assets
• Worked on a variety of projects that integrate digital and graphic design
• Collaborated with stakeholders and production design colleagues

Senior Graphic Designer at S&P Global Ratings

10/2015 – 11/2016 New York, NY

and marketing collateral projects. I had an opportunity to design a large thought leadership publication featured at the 2015 Paris Climate Change Conference, produced in collaboration with the Associate Creative Director. This piece led to an increase of +15,000 monthly click-through on spratings.com. The branding work involved; art direction, data visualization and editorial photo research.

Art Director at inkase collective

09/2010 – 03/2017 Brooklyn, NY

inkase collective is a network of creative individuals, brought together to develop opportunities. We bring numerous years of combined expertise in our respective disciplines. Most recently I was involved in designing interactive presentations for the addressable sales group of AT&T AdWorks. I also developed the concept for a sculptural wall which is a prominent feature in the newly combined offices.

I’ve designed marketing collateral for B2B clients in financial services and consumer products. I’m always looking to extend the creative conversation with conceptual rigor, continually exploring entrepreneurial opportunities. I specialize in brand development, multi-channel marketing and corporate identity. Previous work: InVNT, MSDS, Ovis Creative, Ketchum, Guggenheim Partners, Gigante Vaz, BBH, Barker DZP

Senior Graphic Designer at J.P. Morgan Chase

05/2017 – 08/2017 New York, NY

As a consultant I developed visual design assets for internal platforms which involve complex infographics and data visualization. I collaborated with Senior Managers, Product Development Leads and colleagues.

Senior Graphic Designer at Blackstone Group

08/2017 – Present New York, NY

Currently I’m a Senior Graphic Designer in the Global Corporate Services group, partnering with Public Affairs, Private Wealth and Real Estate business lines — for which I design marketing collateral, social media artifacts and infographics. I work closely with senior managers and colleagues, self managing project plans.